Elevate & Conquer
Find Your Peak Potential
Transform How You Look at Life
Your guided expedition to personal and professional excellence. The structured path for ambitious achievers who refuse to settle for less than their highest potential.
Steve's Story
Steve Bennett knows what it means to climb to the top of the mountain. He also know how it feels to fall and to crash to the very bottom under a pile of rocks.
After building a multi-million-pound business, Steve seemed to have it all. But behind the success of his climb was a man battling self-doubt, destructive habits, and a relentless drive that came at the cost of his health, happiness, and peace of mind. The weight of depression, addiction, and self-destruction pulled him into the darkest valleys of his life.
At rock bottom, Steve faced a choice: stay broken from the fall or smash the rocks that held him down to climb back up again. He chose to climb. Step by step, rock by rock he turned to the power of success habits, daily disciplines, and a renewed mindset. He learned that true strength comes not from avoiding the trips and falls, but from dusting yourself off, learning from the mistake and rising to higher peaks.
That huge effort to create a new path up his mountain didn’t just give him back his life; it gave him back his purpose and passion to be a better person, it gave him back even more than he ever imagined. A stronger bond with his friends and family. A deeper sense of who the real Steve was. And a peace of mind that no amount of money could buy.
Today, Steve is a Transformational Coach, the founder of Ascend Coaching, and the creator of the Elevate & Conquer Program. His mission is clear: to help others discover their true potential, overcome the battles that hold them back, and rise higher than they ever thought possible. Let him be the guide to show you how to tackle your mountain step by step.
Steve’s journey proves one truth: nearly losing everything can lead you to gaining the life you were always meant to live. Join him and elevate your mind, conquer your world.
Join the waiting list for The Elevate & Conquer Programme - the guided path to your personal and professional peak.
Be the first to start your climb when we open doors to our exclusive community of high-achievers.
We've helped hundreds of ambitious professionals reach new heights through structured guidance, accountability, and proven frameworks.
Now it's your turn to experience the transformation.
Days Until Live
Official Launch Event
ATTEND FOR FREE
Be there when we unveil the full programme - LIVE in Nottingham.
Date & Time
Friday 21 November 2025, 6pm - 8pm
Location
"Be At One" - Victoria St, Nottingham NG1 2EX
Host
Steve Judge — award-winning speaker & coach
Join us for the official launch of The Ascent Coaching Programme. Get a first look at how the journey works, meet the team, and hear from Steve Judge on turning setbacks into success, along with inspirational talks from Alex Beevis, Kam Johal and Steve Bennett.
Tickets are free, but spaces are limited.
What You’ll Get:
A clear overview of the Elevate and Conquer programme and how to start
Demo of the Wheel of Life entry point
Practical tips to create momentum before the New Year
Networking with like-minded people in Nottingham
About Steve Judge:
At the age of 28, a devastating car accident left Steve Judge fighting for his life and following life saving operations was subsequently told that he may never walk again. Steve continued his journey which took him from wheelchair to two times World champion in the sport of paratriathlon.
Now as a professional speaker he has received numerous awards and talks internationally.
About Alex Beevis:
A renowned British fat-loss expert, author, and strongman competitor. Primarily known for his work with men over 40 who want to lose weight in a sustainable way. 25 years of experience as a fitness coach promoting a realistic and sustainable approach to lifestyle change. Also a competitive strongman. In 2020, he won the British title at the Static Monster competition and achieved a world ranking of 15
About Kam Johal:
Kam Johal, had the largest independent estate agent in Leicestershire before he transitioned into coaching and now runs the successful trading platform Trade With Kam. He initially worked in real estate, but shifted his career path in 2018 to focus on coaching and trading the currency markets.
Kam uses social media presence to promote his coaching and mindset philosophy, emphasising discipline and consistency.
Climbing alone is the hardest route.
Every great climb starts with a single step, but without the right route, most people never reach the summit.
They get lost. They lose momentum. They settle for "good enough" when they're capable of so much more.
The Elevate & Conquer Programme is your guided expedition. We map your journey, prepare you for the challenges ahead, and walk beside you until you reach your highest goals.
With expert guidance and a supportive community, you'll maintain momentum through even the toughest terrain on your climb to excellence.
Why Most People Get Stuck Halfway Up
The climb is challenging and even the most talented individuals stall because they lack the structure and support needed for sustained progress.
No Clear Starting Point
Without knowing exactly where you're beginning from, it's impossible to chart an effective path forward. You end up wandering instead of climbing.
Motivation Fades Quickly
When progress feels slow or invisible, even the most determined climbers lose heart. The initial enthusiasm gives way to doubt and eventually abandonment.
Lack of Accountability
Without someone to keep you on track, it's easy to make excuses and let your goals slip. Self-discipline only takes you so far without external checks.
Settling for Less
Most people stop reaching once they achieve "good enough," never discovering their true potential or experiencing the view from their personal summit.
The Elevate & Conquer Programme addresses each of these obstacles with proven systems that keep you moving upward - no matter what challenges arise.
Where Are You on the Mountain?
Your first step is the Wheel of Life Assessment. In just minutes, you'll get a score out of 100 and know exactly where you are on your climb.
Small Call to Action Headline
A Clear Path Forward
You have a tailored plan, not just hope. Every step is mapped out with milestones and metrics to track your progress.
Measurable Weekly Progress
You're making consistent gains that compound over time, building confidence as you witness your own transformation.
Unshakeable Support System
You've got a coach and community that won't let you quit, even when the climb gets steep or the path unclear.
Purpose-Driven Living
You're operating with clarity, energy and purpose in all areas of life, creating harmony between professional excellence and personal fulfilment.
The Elevate & Conquer Programme isn't about quick fixes, it's about real, sustainable change that transforms not just your results, but how you approach every challenge.
Why Join the Waiting List Today
1
First Access Advantage
Be first through the doors when we open enrolment. The most successful climbers are those who start early and secure their spot in our limited-capacity programme.
2
Exclusive Early Bird Rewards
Unlock 2 months free at Summit level plus an exclusive group coaching call with our lead facilitators a £997 value available only to waiting list members.
3
Guaranteed Placement
Secure your place before our first intake fills. We strictly limit spots to maintain quality and ensure personalised attention for each participant.
Ready to join the waiting list?
Inside the Elevate & Conquer Programme
Our structured pathway meets you where you are, and guides you to where you want to be, through proven frameworks and personalised support.
Basecamp
Discover your starting point and plan your route with our assessment tools and personalised roadmap creation.
£ - Free
Trailblazer
Take your first real steps towards change with structured implementation support and habit-building frameworks.
£100 one time
Summit
Achieve sustainable progress with advanced strategies, group coaching, and recognition systems that reinforce your growth.
£39.99 per month
Pinnacle
Join a high-level group pushing for elite results with mastermind sessions and performance optimisation protocols.
£500 per month
Everest
Work 1:1 with your dedicated guide to conquer your biggest challenges and establish new peaks of achievement.
POA
Why This Works
With years of delivering results for SME's and high-achieving individuals, we've refined a methodology that consistently produces breakthrough outcomes.
Research-Backed Frameworks
Our coaching systems combine the best of behavioural psychology, performance science, and practical business experience into actionable protocols.
Multi-Layered Accountability
Our proprietary accountability matrix ensures you maintain momentum through peer support, coach oversight, and automated check-ins.
Real-World Experience
Steve is not just a coach, he has been an accomplished leader of a hugely successful business and understands what it takes to summit his own mountain and know the practical realities of achieving at the highest levels.
Join Steve on the Ascent
The first climb begins soon and only those on the waiting list will get the map, the gear, and first choice of their place in the team.
Don't wait until the trail is full. The most successful people in life aren't those who hesitate, they're the ones who recognise opportunity and take decisive action.
Your future self is watching your decision right now. Will you continue trying to scale your mountains alone? Or will you join a proven expedition with guides who know the path and can help you avoid the pitfalls?
By submitting this form, you are being added to the waiting list for the Ascend, Elevate & Conquer Coaching Programme. This will allow us to keep you informed of progress and when the programme goes live. Being an early adopter means, you will benefit from early bird offers.
You are not committing to anything by submitting this form.
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